Why Choose Us?

img_whychooseus_2doctorsThere are a lot of different reasons to choose one chiropractor rather than another. Often the choice is made based on the recommendation of a friend, sometimes it’s just a gut level response to the name, or the convenience of location.

I’d like to tell you what we focus on here, the basic approach that we take so that you can include this in making your decision. From patient reception through examination, treatment, and billing our primary focus is to improve your general well being.

When you’re in pain a genuine smile and interaction with someone who treats you as a person – not just a ‘customer’ goes a long way toward helping you feel better emotionally. From the moment you walk in our door we want to do everything we can to help you feel better, so we hire receptionists who are not only efficient, courteous and polite, but ones who are genuinely friendly and cheerful.

Sometimes you may have to wait a few minutes to see the doctor. We know that if your back hurts sitting is very uncomfortable. We can’t eliminate that pain while you are waiting but we do provide massage chairs to make you as comfortable as possible and provide a little bit of immediate relief.

The Rassel family has a long tradition in the chiropractic profession with over ten family members practicing in the United States. With the recent addition of Dr. Ian Rassel, our Escondido office offers not only traditional techniques but also the most recent advancements in chiropractic such as cold laser therapy. We are experts in chiropractic adjustments, spinal correction as well as in nutrition, yoga, sports injury ergonomics, and the Ayurvedic tradition. We have many years of experience with nearly every approach to healing there is.

Each visit you make to our office is custom tailored to your needs. As you move along in the healing process we monitor your body’s response and modify our techniques to further enhance your own natural healing. Sometimes we may do additional stretching, or use cold laser therapy, ultra sound therapy, a different spinal manipulation, a short massage and other techniques. We may recommend basic exercises, dietary supplements as well as nutritional support.

We will always be suggesting to you various things you can do for yourself at home and work to further promote your own natural healing and general welfare. These suggestions are based on observations that we made during your first visit examination and on changes we observe in you as you continue treatment.

We personally enjoy interacting with our clients as though they are friends and family – not just strangers with a problem. In much the same way that good parents take care of their children because they want their kids to feel good and be happy we want our patients to feel good and be happy. This is where we find our satisfaction in life.

We have never turned anyone away because of financial difficulties and have creative finance options. Please provide insurance information so our staff can verify compatibility.